Milan, Italy — Strategy & Marketing
European market entry for international brands. Fractional CMO for startups building something meant to last.
8
Global & local brands
EU + UK
Markets covered
Zero
Middlemen between us
About me
I'm Luca de Castiglione, a strategic marketing consultant based in Milan. I studied International Economics and Marketing Management at Bocconi University, Italy's top-ranked business school. I worked directly at L'Oréal and M&C Saatchi Group, and on projects with Polaroid Eyewear, Adidas, Durex and Henkel, all on their European operations.
Today I help international brands enter and grow in European markets, and act as fractional CMO for startups and SMEs: inside the decisions, not outside looking in.
Right now
Ongoing
Fractional Marketing Manager · EU & UK
Smart lighting brand
Ongoing
Commercial & Marketing Consultant
A members club for dog owners
Experience
I've worked with global brands and local companies across different industries.
What I do
01
Launching in new markets: segmentation, pricing, positioning and entry channels.
02
Competitive positioning, key messaging and the annual marketing plan.
03
Growth channels, a 3–6 month operating plan and the KPIs to track it.
04
Sales process, funnel design and marketing-sales alignment.
How I work
Long-term partnerships or defined projects. Always fully invested in your business.
Ongoing
Constant presence, not sporadic check-ins: monthly strategic management, decisions made together, results I stay accountable for.
Get in touch →Clear objective, defined timeline, concrete deliverables: whether you already know what you need, or we need to define it together.
A strategic session on a specific problem. Fast answer, no ongoing commitment. For those who need clarity now.
Get in touch →"Strong, 360° strategy, uniting brand, product, and market into a single vision."— Alberto Macciani, CMO · Safilo Group
Safilo Group, the Italian eyewear group behind Carrera and Polaroid Eyewear.
Let's start
Book a free 30-minute call. No strings attached.